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European Healthcare systems are going through deep transformations: from budget cuts, to privatization, and increased regulation and accountability, medicine and medical progress are evolving in a complex and multi-faceted environment.
Understanding each countries healthcare system implies taking into account the standard medical practices, the economic aspects, the political context, and the regulatory framework.
Danso Medical Marketing is a Consulting Company, specializing in providing knowledge about European Healthcare systems and markets according to these different perspectives and in helping Israeli Early stages & Mature Medical Devices companies to achieve sales in European Countries.
The company’s services include:
- Market research services: KOLs surveys, market data and key market players’ assessment, regulatory environment presentation, innovative technology introduction requirements, reimbursement facts.
- Market strategy and planning: Product and company positioning in the medical market, commercialization scenarios, pricing definition, revenues and expenses modeling, road map to strategic partnership.
- Business development: strategic partners’ evaluation, distributors’ selection, brochures and sales documentation preparation, road-shows, follow-up and deal closures.
Principal consultant and Founder:
Sophie Morgenstern has 13 years’ experience including 7 years as a Consultant for Cap Gemini Consulting in the Life Sciences Core Group based in Europe, where she worked in the Transformation and Business Organization practice for leading pharmaceutical players such as Aventis, Pasteur, Crop Science, Boiron, Biomerieux.
In Israel she was the Project Director for a consulting company for 2 years where she conducted market studies for Israeli Medical Devices companies prior to founding Danso Medical Marketing.
She has a B.A and M.Sc. in Strategy from HEC Montreal, Canada.